Google announced in a blog post on Friday that it is redesigning its mobile search engine to focus on simplicity. Google describes the updated user interface as a major visual redesign, and it aims to simplify things for users, make information focus, improve text readability, and more.
Aileen Cheng, who led the redesign, said in the post: We wanted to take a step back in order to simplify things a bit and enable people to find what they’re looking for faster and more easily.
She explained that achieving consistency in when and how fonts are used in research is also important, which also helps people analyze the information more efficiently.
The redesign includes larger, bolder text intended to be easier to scan quickly, along with seeing more Google fonts, used in Android and Gmail, in the results.
Search results also take up more space of your screen and extend from edge to edge, thanks in part to reduced shadows, making it easier for you to determine which result you are looking for and saving space in visual terms.
Google also uses colors to highlight what’s important, and the company can use color to direct users to information by displaying results against a clean background.
The new design appears to put more information at the top of the page and reduce some visual clutter, which hopefully will make the results easier to analyze without forcing you to scroll down too much to find what you’re looking for.
Google says: The redesign will be introduced in the coming days, and Cheng said: Rethinking the visual design of something like search is really complicated.
She added: This is especially true given the evolution of Google search, and we are not only organizing web information, but all information around the world, and we have started organizing web pages, but now there is a lot of diversity in the types of content and information we have to help understand it.