Apple continues to fly away from competitors in the tablet industry through its iPad tablet, despite overall tablet sales declining again in the last quarter of 2019 after a slight boom during the third quarter of 2019.

Global shipments decreased between October and December by 0.6 percent year on year, to reach global shipments to 43.5 million units, but Apple maintained its leadership in the last quarter of 2019, as its shipments grew by 22.7 percent year on year.

The new iPad computer that was launched in the previous quarter accounted for about 65 percent of shipments, and helped Apple obtain a market share of 36.5 percent compared to 29.6 percent last year, with an estimated 15.9 million iPads sold in the fourth quarter. From the year 2019.

Samsung regained second place despite its annual drop in shipments, as the company shipped 7 million units in that quarter, and despite the growth of its portfolio of detachable devices, mainly supported by the Tab S series, the South Korean giant was unable to compensate for the decline in sales of its devices Tablet.

Huawei shipped 4 million units in the fourth quarter of last year, with an annual decrease of 2.8 percent, and the decline was relatively moderate compared to the general market, although the company is still facing pressure from the United States, and as a result, the majority of Huawei’s sales come from Asia , Especially China, where it is still able to record some growth.

Amazon fell to fourth place during that quarter, a decrease of 29 percent compared to the last quarter of 2018, and black Friday sales on Fire HD 10, Fire HD 8 and Fire 7 increased the volume of sales, and Kids versions of its tablets were able to Achieving a large portion of the total sales, which reached only 3.3 million shipments.

Lenovo was one of two companies among the five largest companies that recorded annual growth in shipments, where its share increased slightly from 5.3 percent in the fourth quarter of 2018 to 5.8 percent in the fourth quarter of 2019, and continued its shipments of 2.5 million shipments, recording a rise In that quarter, with the majority of its sales concentrated in the low-priced tablet segment.

According to data from IDC Market Research, the entire 2019 tablet market has shrunk by 1.5 percent year on year, with global shipments totaling 144 million units.

Apple sold 49.9 million iPads, more than twice the sales of Samsung, which ranked second by selling 21.7 million tablets, while Huawei ranked third by selling 14.1 million tablets, followed by Amazon with approximately 13 million tablets, while Lenovo ranked at the center Fifth, shipped 8.5 million tablets.

Source : IDC

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