As we know, a company like Google depends mainly on ads, as it displays ads within its search engine on the one hand, and operates its ad network on the other hand, which displays advertisements to the user within sites and within YouTube videos.
In order for YouTube to succeed in targeting users with appropriate advertisements, it collects their data and monitors their use of its services on the one hand, and various online services on the other.
Millions of users around the world rely on the Google search engine to search on the Internet. This is something that everyone is accustomed to, due to the strong spread of Google services on all platforms. However, there are many other search engines, including DuckDuckGo.
But the DuckDuckGo search engine is very careful about user privacy online. This is the main goal behind the establishment and development of this engine. The development team relies on it to promote their search engine.
User interest in the DuckDuckGo search engine has increased in recent years, along with the increase in users’ interest in online privacy and digital security.
As for the DuckDuckGo search engine, it does not do this, as it does not track users online when searching based on it, and despite that, it displays ads, but it displays ads within the search engine only based on the search term itself.
Between the second half of 2020 and the second half of 2021 – that is, during a whole year – the DuckDuckGo search engine managed to attract more than 50 million downloads of its browser application, which is the application that replaces the Chrome browser and others on smartphones.
The engine was also able to increase the amount of its traffic, that is, the number of visits, by 55%, in addition to being ranked second among search engines in markets such as the United States, Canada, Australia, the Netherlands, and others.