Facebook announced on Monday the launch of Facebook Viewpoints, a new market research application that rewards people for participating in polls, tasks and research.

The American social media giant said in a post on her blog: “We believe the best way to improve products is to get insights from people who use them directly. We will use these insights to improve products such as Facebook, Instagram, WhatsApp, Portal and Oculus, and benefit the wider community”.

As for the currency mechanism of the new application (Viewpoints), Facebook explained that once the user creates an account in it, they will be invited to join the programs. Before each program, Facebook will explain what information will be collected from the user, how it will be used, and how many points will be earned after the program ends. The company will show users how many points they need to get a cash payment, and after each time the user receives that amount, the money will be transferred directly to his PayPal account.

In addition to launching the application, Facebook announced the launch of its first program that users can join, the program (Wellness Survey), through which the company aims to understand how the use of social media, such as: Facebook, on the well-being of people.

Confirming privacy, Facebook confirmed that ViewPoint will ask users for information such as name, email address, country of residence, date of birth, and gender. In addition to other information, such as the current location, in order to qualify users for individual programs.

Facebook confirmed that it will not sell the information obtained through the application to a third party, nor will it publish user activity on the application on its social network, or other accounts without the permission of the user. The user can terminate the participation at any time.

Viewpoint is now available for users under the age of 18, and each program will have its own acceptance criteria. Currently, the app is only available to Facebook users in the US, and there is a plan to make it available in other countries next year.

Source : Viewpoints

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