Following the appointment of Enrique Lores as CEO, HP will reorganize its business activity into 10 geographic markets. Several promotions have been given, and appointments are expected accordingly. This reorganization should not impact the partners.

According to our colleagues at CRN, in November, HP’s business will be reorganized into 10 geographic markets. One person will be appointed to lead each of these 10 markets. The latter will respond to Christoph Schell, who has just been promoted to Sales Director of HP Group, a position created for the occasion. He was until now chairman of the company’s 3D printers.

One of the next commercial areas will be North America and will include the United States and Canada. It will be led by Stephanie Dismore, who until now has been the channel director for the Americas region. She will take up her new duties on November 1st. Enrique Lores, now CEO, was previously in charge of HP’s Imaging, Printing and Solutions division. This position has been assigned to Tuan Tran, currently General Manager of Printing Solutions. The change will be effective as of November 1st.

Mr. Lores was working with his predecessor, Dion Weisler, on this project : “Some key elements of the transformation are the need to simplify our business model, simplify the way we work, and build more digital capacity, while evolving our business models, so that we can offer more value to our customers,” Enrique Lores told CRN.

Still in a policy of lower costs, HP intends to separate people in back office positions. Regarding partners, HP executives do not expect a major disruption as a result of the reorganization.

For partners doing business in several countries, “this change will help them to have a more consistent approach with HP and simplify trading with us,” said Enrique Lores.

Source : lemondeinformatique