Google has backed off on the controversial desktop search results, announcing that it is testing some elements of the new look, in response to user comments after the search giant made one of the biggest changes to how the search results were displayed in the company’s record earlier this month, with entry The changes take effect during the past week.
This change included visual adjustments that made it difficult to distinguish between search results and ads while removing color overlays and entering small brand icons alongside non-advertisement results, known on the web as Favicons, which are small 16 x 16 pixel icons displayed next to the site’s URL In the browser’s address bar.
The company’s stated intention was to make the display of desktop search results similar to the way it is displayed on a mobile phone, but it became clear that this change had an effect in making the distinction between paid and unpaid results more difficult, as the only difference between advertising and the result In the new design is the lowercase letters or icon next to the link, which means that ads and results now look more similar than ever before.
After the widespread backlash, Google said it would test the presence of each of the Favicons icons alongside the search results and put them on the web version of its search engine, to be conducted during the coming weeks.
Danny Sullivan, Google’s search coordinator, wrote in a statement posted on Twitter: “Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons…”
He added : “Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop…”
Google also released a more formal statement on the reason for making the initial changes, saying: We are committed to improving the search experience on the desktop, and as part of our efforts in this regard, we launched a new design last week that reflects the design that has been around for months on mobile devices, despite Although early desktop tests were positive, we always take user feedback into account, and we’re experimenting with changing the current locations where Favicons icons appear in desktop results, and we will continue to redesign over time.